Tara Hasouris

Communication Strategist / Content Designer

Rocket Mortgage Web Experience by Quicken Loans •

Rocket Mortgage Web Message Board Re-design

Digital Content Strategy / UX Product Content Writing: Quicken Loans | Industry: Financial Services, FinTech, Technology | Article background: In what was previously a page for clients to communicate with us only using a Message Board tool, we incorporated several other methods of communication. This includes dynamic data that pulls in the clients point of contact with direct number/email and also a live chat feature. My content strategy for this project guided the design in terms of the business priority in which we wanted to drive each method of communication. The strategy to this from a content perspective also rendered the need for a rename to the page title, which rendered a rearrangement of the site's top navigation for a more clear architecture of information.
Rocket Mortgage Web Experience by Quicken Loans •

Rocket Mortgage Web Vendor Visibility Feature

Digital Content Strategy / UX Product Content Writing: Quicken Loans | Industry: Financial Services, FinTech, Technology | Article background: To give Rocket Mortgage clients more visibility into the progress of their mortgage in-process when it's being underwritten by Quicken Loans, we added a feature for them to be able to see, in real-time, the vendor items that Quicken Loans is working on. The hypothesis is that this will reduce confusion and inbound questions from clients seeking to understand what's going on when we're working on finalizing their mortgage details on the back-end.
Rocket Mortgage Mobile App by Quicken Loans •

Rocket Mortgage Mobile App Agent Search Feature

Digital Content Strategy / UX Product Content Writing: Quicken Loans | Industry: Financial Services, FinTech, Technology | Article Background: This is an integration of a digital product by Quicken Loans' sister company, Rocket Homes, into the Rocket Mortgage experience. It's a Real Estate Agent search widget that is displayed for in-process clients who do not yet have an agent. Additionally, it's an opportunity to capitalize on cross-product opportunities to maximize cross-venture business objectives.
Rocket Mortgage Web Experience by Quicken Loans •

Rocket Mortgage Web In-Product Co-Client Feature

Digital Content Strategy / UX Product Content Writing: Quicken Loans | Industry: Financial Services, FinTech, Technology | Article Background: To enhance the Rocket Mortgage co-client experience, visual indicators were added on the post-sign in home page for in-process clients. The hypothesis is that this will help clients more intuitively navigate through their loan closing tasks against their co-borrower's closing tasks.
Rocket Mortgage Product Page on RocketMortgage.com •

Rocket Mortgage Mobile App Landing Page

Digital Content Strategy / Product Page Marketing and Optimization: Quicken Loans | Industry: Financial Services, FinTech, Technology | Article Background: A landing page to encourage clients and potential clients to download the mobile app from either desktop or responsive web environments. When users enter in their phone numbers to download the app from desktop web, they receive a text message to their mobile device with a link to the App Store to download the Rocket Mortgage App. The goal here is to improve Rocket Mortgage SEO and marketing that promotes app downloads.
Rocket Mortgage Web Experience by Quicken Loans •

Rocket Mortgage Web In-Product Feature Content

Digital Content Strategy / UX Product Content Writing: Quicken Loans | Industry: Financial Services, FinTech, Technology | Article Background: In an effort to test if our clients are open to shopping for homeowners insurance from our digital mortgage closing experience, a link to a list of insurance providers was incorporated into a feature where we ask clients to confirm insurance.
rocketmortgage.com •

Rocket Mortgage Website Global Footer

Digital Content Strategy / Microcopy Writing: Quicken Loans | Industry: Financial Services, FinTech, Technology. Article Background: Prior to changing the wording for a link to get site feedback from visitors in this global navigation footer, we were seeing a heavy decline in the number of click-thrus and in people submitting feedback. To lift participation back up, I strategically altered the microcopy from "Site Feedback" to "Give Us Your Feedback." In just one day after adjusting, we received 10 new feedback survey responses -- which was almost as many as the total survey responses for the entire previous month. The rationale? Turn the statement into a verb or action that is conversational. The strategy? Continue to monitor participant numbers, consistently iterate the wording and frame it in a way that focuses more on the intent of the action to play on visitor motivation for wanting to give feedback.
Load More Articles